Choose your way in
Brand & Web Design Experiences For Established Founders.
A Brand World You Can Step Into, Not Just Look At.
Now booking:
Fall Session ‘26
You're past the DIY stage. You know what design does for your business, and you know your brand stopped keeping up with your work somewhere along the way. What you need next depends on where you are right now.
Some founders need clarity before anything gets made. Some need the foundation rebuilt. Some are ready for a complete overhaul at once. That’s why I created different partnerships that exist as a starting point rather than packages.
The Immersive Experience
Brands that endure are built as a whole world. Every piece is considered, every detail belongs to the same story, ensuring that when people find and engage with your brand, no matter how or when, they arrive somewhere that feels intentional and memorable.
That's what I build here at Rêverie. And I build it in tandem with you, because your brand world should be rooted in your story and what your clients actually need, with room to grow and evolve with you, rather than a design style, trends, or your industry's standard.
I firmly believe that no two brands are alike and no two founders arrive at the same point, so they don’t always need the exact same experience. Once you apply, you’ll be invited to have a discovery session, and from there, we can tailor our partnership further to what your business actually needs.
This is design as an art form, applied to your business. A bespoke, strategic, and immersive creative partnership.
Brand Strategy
Creative Direction
Art Direction
Brand Identity
Web Design & Development
eCommerce Setup
Digital & Print Application
Packaging Design
Social Media Direction
Creative Campaigns
Rollout & Post-launch Support
Retainer Support & Mentorships
Fig. 01
Fig. 02Explore The Partnerships:
Signature Brand World
Shopify + Brand World
Foundational branding
Ongoing Creative support
Strategic Studio hour(s)
Signature Brand World
I. The Residency
A complete brand and digital home experience, built to endure.
This is the full journey—crafted for founders who are ready for a brand world, a visual ecosystem that speaks in the same voice. We begin with your story, build your strategy and identity, then translate it into an immersive, intentional website. And lastly, a dedicated design day to craft the brand applications that carry it all outward. Every touchpoint designed to reflect your values, purpose, and aesthetic, with room to grow into for the years ahead.
for founders who want a visual ecosystem that belongs to the same world.
★ ★ ★ ★ ★
“Karin was so patient and thoughtful, turning something that felt complex into something digestible and beautiful.”
Shopify + Signature Brand World
II. The Shopify Residency
Everything inside The Residency, built specifically and tailored for product-based businesses. The entire visual ecosystem, then translated into a full website design in Shopify, with custom code where it's needed to create a more bespoke and memorable customer experience, as well as packaging and print applications. And last but not least, the backend fully structured—your products, collections, selling structure, customer notifications, automations, and everything in between.
for product brands who want the store and the world around it built together.
Alina Skincare
Foundational Branding
III. The Brand Core
Not all brands need an entire world, but a brand that endures and grows is built on the right foundation. Brand strategy, creative direction, and a full visual identity system to stand out, reach aligned clients, and foster long-term connections. Built to scale as the business grows.
for brands starting fresh or scaling businesses that need rebuilding from the foundation.
Web Expansion available afterwards for in-house partners to build either a single-page site or a full website on Squarespace, Showit, or Shopify. See details by clicking below
RY+DJ Studio
Ongoing Creative Support
IV. In-House Design
For founders who want the studio support after previous experiences.
Two ways in:
Studio Day Pass · One-off creative projects. A dedicated day working together in real time on whatever the business needs designed.
Artistry on Demand · Monthly or quarterly partnership. Creative direction and design on retainer, so the brand keeps moving without starting from scratch each time.
Guillermo Muñoz
Strategic Studio Hour(s)
V. Spark Session(s)
A focused ninety minutes for founders who need direction before they need design. We work through what's actually going on with the brand, name the problem, and leave you with a clear next step.
for when you know something's off and want a second set of eyes on it.
Two ways in:
Spark Session · One-off strategic sessions. A dedicated hour and a half to workshop together and untangle whatever the business needs planned.
Artistry in Residence · Monthly or quarterly sessions + continued Slack support. Consulting and strategy on retainer, so the brand keeps moving, growing, and improving.
Examples of Topics we can discuss:
· Art & Creative Direction
· Brand Ecosystem Audits
· Social & Email Marketing Campaigns
· Offers, Messaging, Positioning
· Client Experience, Flows & Systems
· eCommerce Structure + Automations
THE STUDIO'S BRAND DISCOVERY, SELF-LED
Before you rebuild anything, find out what's actually broken.
The same discovery process every Rêverie project begins with, translated into a self-led workshop. Work through it at your own pace and you'll come out with a clear read on where your brand stands and what needs attention first.
you'll also get The Studio Issue, every other tuesday
The studio’s range
Since 2019, I've worked with more than fifty brands across different industries, categories, and design approaches. From interior design, architecture, hospitality, jewelry, wedding professionals, wellness, coffee and food, creative studios, and product brands, all built from the ground up.
Leading my studio this way has been a deliberate choice. Since then, I fell in love with the endless possibilities, instead of putting my creativity in a box and confining the studio to a certain design style or niche. Every brand I craft is built from the founder's story, essence, and their audience’s needs, resulting in a brand world that not just stands out from other brands in its category, but endures, creating brand recognition and fostering meaningful connections.
Fig. 01Fig. 02How the partnerships unfold
Rêverie’s Signature Process
I. Discovery & Groundwork
Before anything gets crafted, we go deep on the business goals, the market, and the people you're building for. Their desires and how your brand will approach them and invite them to take action. This is the strategy, positioning, audience, and the story underneath it all—how we create a brand with room to grow into and the reason the rest holds up.
II. Foundation & Direction
Now the entire strategy is visually translated. I’ll explore the emotional landscape, brand descriptors, color and type psychology, and craft creative direction concepts to lead the way and establish how the brand should look and feel. You'll know where we're headed and why before a single asset gets crafted.
VI. Craft & Development
The brand world-building starts here. Everything becomes tangible. The visual identity system, your website, and the brand applications that will carry it all outward. Each phase includes its own working session with a set of feedback windows, so nothing drifts and nothing gets rushed.
V. Launch & Support
Now this is where your brand world sees the light of day. Where you and your people can step into, not just look at. You’ll have your brand suite files organized, your guidelines written to actually be used moving forward, tutorials so you or your team can manage everything, and a bespoke launch kit for the brand’s debut.
Not sure which partnership fits your business? This is where I recommend starting to learn how the studio’s bookings work and aligns with you.
where to start
Brand Strategy
Creative Direction
Art Direction
Brand Identity
Web Design & Development
eCommerce Setup
Digital & Print Application
Packaging Design
Social Media Direction
Creative Campaigns
Rollout & Post-launch Support
Retainer Support & Mentorships
II. Client application
Fill out the client application to get an invite to book a free discovery session. This is where we can virtually meet, get deep into where your business is, what’s not working, and from there, we’ll figure out together which path makes sense, or tailor your partnership further to what your business actually needs.
I. Explore the Partnerships
What you need next depends on where you are right now. Some founders need clarity before anything gets made. Some need the foundation rebuilt. Some are ready for a complete overhaul at once. That’s why I created different partnerships that exist as a starting point rather than packages.
III. Seasons & Availability
My studio works in seasons, and even though you can always apply to work with me, there might not always be available spots. I recommend joining the exclusive project waitlist to be notified when each session opens + as a member, you get exclusive pricing & benefits.
Still have questions?
Here are some of the most Frequent Questions founders have in general—for partnership-specific questions, please visit the corresponding page here.
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I firmly believe that no two brands are alike and no two founders arrive at the same point, so they don’t always need the exact same experience. What you need next depends on where you are right now. Some founders need clarity before anything gets made. Some need the foundation rebuilt. Some are ready for a complete overhaul at once. That’s why I created different partnerships as starting points rather than packages. Once you apply, you’ll be invited to have a discovery session, and from there, we can tailor our partnership further to what your business actually needs.
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Yes, depending on each Partnership, there are ways to upgrade after we work together. For the Brand Core you can always upgrade for a Web Expansion (however, when you know from the beginning you need a full custom website, I always recommend joining The Residency instead, as financially is more convenient than doing it separately, and it also includes Brand Applications, which the Brand Core alone doesn’t, although they are also available as add-ons) or we can include a single web page as an add-on from the beginning.
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It depends on the partnership but for the core ones (The Residency, the Shopify Residency or the Brand Core), I always require to have your copywriting (I love to work with copywriters if you have one or I can share with you my list of the ones with I love to work with), details for Brand Applications, for example packaging dielines, stationery specifications, details and information, and the imagery or brand photography/product photography we will use–although all projects include a web copy guide to help you write the copy yourself, and art direction with stock imagery sourcing as an add-on.
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Very involved. In any of the partnerships, your feedback and review are among the most important parts of my process. I will always share walkthrough videos to share my creative decisions with you. You’ll be able to book certain revision calls if it’s easier with you to review the presentations and deliverables together. My process is completely streamlined, and there are phases, timelines, and deadlines for both of us. You can also review each particular page for in-depth explanations of the process, timelines, and requirements here.
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Since 2019, I've worked with more than fifty brands across different industries, categories, and design approaches. From interior design, architecture, hospitality, jewelry, wedding professionals, wellness, coffee and food, creative studios, social media and marketing managers, lawyers, product brands, all built from the ground up. I fell in love with the endless possibilities, instead of putting my creativity in a box and confining the studio to a certain design style or niche. Every brand I craft is built from the founder's story, essence, and their audience’s needs.
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Yes, I do. I have many options, and it depends on whether you book a partnership during the “Sessions” which is my active booking window where I offer exclusive pricing and incentives for waitlist members you can join here, or you can apply to work during public registration. But even though I always offer Pay in Full with 10% OFF, 50/50, or a 30% deposit and 2-3 equal installments. As well as a 4-6 payment plan with monthly auto-pay, and full copyright usage will be handled once full payment is completed.
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I built websites on Showit, Squarespace, and Shopify. And it depends so much on various factors, such as the structure you have as a business, whether you sell products (and how many/how robust your shop is), how much you’ll be handling yourself after our work together, or your team's skills. Once you apply and we have our discovery session, I’ll ask you all the right questions to recommend the best fit for you. But I have chosen those three platforms because of their capabilities, easy-to-manage by my clients to manage, and because they are highly trusted companies in the web industry.
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I got you. I work with many of the partners after a big project. And even though my core experiences are built to evolve and grow alongside your business, there are founders who need help within a couple of months or years. It depends on what you need and how complex the tasks or support are, but that’s what my In-House Partnerships are for. It can be a one-off project for a marketing campaign or a quick content refresh, or it can be something you need on a monthly or quarterly basis.
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Absolutely. My partnerships include a Video Tutorial Library that you’ll be able to keep and revisit anytime. You will be able to change text, update photos, add new content, or hide something that is not ready or no longer serves you, add new products, anything! And you can always come back to the studio through my ongoing creative support inside my In-House Partnerships, for just a day or on a monthly or quarterly basis.
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Before anything gets crafted (your colors, logos, fonts, anything as part of the visual system), we go deep on the business goals, the market, and the people you're building for. Their desires and how your brand will approach them and invite them to take action.
This is the strategy, positioning, audience, and the story underneath it all—how we create a brand with room to grow into and the reason the rest holds up. And so you always know how you speak, who you do it for, how you stand out, and how you keep consistency, building brand equity, recognition, and memorability.
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All of the Partnerships are designed as an all-encompassing experience — the strategy, the branding, and visual direction, that then translates into a custom website and your brand applications. Because of the depth, customization, and strategic integration that go into every website, I only design them for brands I’ve personally crafted. This ensures every detail — from tone, visuals, colors, typography, etc. — flows seamlessly and speaks with one unified voice.
Nonetheless, I’ve partnered with other studios and clients who already have a branding, and sometimes I accept projects depending on whether it aligns with my approach, but also when it matches my quality standards and design style.
Feel free to book a Discovery Session, and we can figure out together if that is the case and what is what you truly need.