A Signature Brand world for Founders ready to step into their next chapter
The brand you’ve built to get here is now the one holding you back. Inside The Residency, we rebuild it from the ground up.
From in-depth brand strategy, creative and art direction, to the visual identity, website, and brand applications that carry it all outward. An eight-to-ten-week immersion, working in tandem to craft a bespoke and immersive brand world you can step into, not just look at, with room to grow for years ahead.
Applications for Winter Session (December-February) now open
The Residency—Signature Brand World
For established founders
About the partnership
The Residency covers everything from the thinking underneath—your story, essence, differentiators, and your audience's needs to the whole identity and visual system, which then translates into an immersive, strategic website that speaks the same language. A signature brand world as a result, with the layers that carry it into the world, making it a distinctive, story-led brand that stands out in your industry, fosters real and aligned connections, reflecting the depth, intention, and quality of what you do.
This is the full journey–crafted for established founders who have outgrown the brand they built to get here, as it no longer reflects the level they're operating at right now. And want a creative partner to build this ecosystem in tandem. Every touchpoint designed to reflect your values, purpose, and story.
What it typically includes:
⚬ Intake brand discovery questionnaire
⚬ Kickoff meeting, client portal + strategy session
⚬ Brand strategy deck + creative direction concepts
⚬ Logo suite with primary logo, alternates + submarks
⚬ Supporting visual assets
⚬ Color story + Typography system
⚬ Website strategy, mockups & detailed sitemap
⚬ x6 web pages + miscellaneous
⚬ Code customizations for a unique experience
⚬ Web copy prompts guide & Basic SEO
⚬ Mobile responsiveness & optimization
⚬ Social & email marketing integration
⚬ Brand applications design day (stationery, merch, etc.)
⚬ In-depth brand guidelines, brand suite & style cheat sheet
⚬ x2 refinement rounds & feedback windows
⚬ Presentation decks, video walkthroughs & live calls
⚬ Website style guide & video tutorial library
⚬ Brand launch kit +2 weeks of post-handover tech support
⚬ Wrap-up call & feedback form + testimonial
THE INVESTMENT:
Starts at $8,800 USD
*choose between 100% with 10% OFF, 50/50 payments, or 30% deposit + two 35/35 installments
Estimated timeline:
8-10 Week Immersion
*view detailed journey here
What it looks like for you after our Partnership inside the Residency
You send your website link proudly, without thinking twice
[01]You stop over-explaining what you do because your direction is crystal clear
[02]The inquiries shift, the questions get smarter, and the wrong-fit ones stop coming
[03]The brand shows up the same way everywhere, so nothing is improvised
[04]You stop carrying the weight of holding the brand together yourself
[05]The business starts operating at the level you've been working at all along
[06]-
The Entrance
The Entrance — Phase 001
● Onboarding + Project Kickoff
[Week 0 – at least 1 week before project start date]
Before we start working on your project, there’s a whole week of orientation beforethe chosen start date within the Session, where you will work on your client homework. This phase includes the Intake Brand Discovery Questionnaire, the foundation for the entire project’s strategy, with detailed insights into your business + a Kickoff Meeting to show you around your Client Portal and cover some housekeeping, such as the project timeline and feedback windows. During this week, you’ll also complete your homework and gather content–copywriting, photography, and any other requirements based on your chosen deliverables.
-
The Root
The Root — Phase 002
● Brand Strategy & Creative Direction
[Week 1 – includes feedback window]
We’ll start on your project day with our Strategy Session to workshop and map out together the direction ahead and go through your questionnaire answers. Then comes the groundwork everything else leans on. Deep-dive discovery and research, positioning, audience, competitive landscape, tone and personality, differentiators, core messaging. Then comes the creative direction, where the strategy becomes visual: emotional landscape, brand descriptors, and one to two direction concepts.
-
The Shape
The Shape — Phase 003
● Brand Identity & Visual System
[Week 2, 3 – includes feedback window]
A custom, responsive logo suite with primary, secondary, and alternate marks plus submarks. Supporting visual assets, custom illustrations, icons, patterns, or textures, all depending on your brand needs. A typography system with a documented scale. A color story rooted in psychology and built with hierarchy, so it holds up in print, on screen, and everywhere in between.
-
The Digital Home
The Digital Home — Phase 004
● Website Design & Development
[Week 4, 5, 6, 7 – includes feedback window]
Website strategy, mockups, then design and build. Six custom pages plus legal pages, 404, link in bio, coming soon page with email capture, and three key pages with code customizations for a fully unique experience. Basic SEO and mobile optimization, social and email integration, the site styles guide, two rounds of refinement within set feedback windows, and two weeks of post-handover tech support.
Platforms available: Squarespace and Showit. Based on project fit.
-
The Artistry
The Artistry — Phase 005
● Brand Applications Design Day
[1 live 8-hour Studio Day Pass - during Week 7]
A dedicated day inside the project where we work together in real time to design your brand applications. Print and digital, whatever the business actually needs to run: social templates, stationery, decks, pricing guides, email templates, packaging, merch. Real-time feedback, tutorials, and files handed off at the end of the project.
Examples:
⚬ Social Media Templates & Styling
⚬ Digital, Editorial or Print Design
⚬ Client Experience, Gifting & Merch
⚬ Supporting Marketing Decks
⚬ Pricing Guide or Web Sales Pages
⚬ Email Templates & Implementation
⚬ Packaging Design -
The Debut
The Debut — Phase 006
● Offboarding; Launch Kit & Support
[Week 8 – includes wrap-up session]
Where everything becomes real. Your brand suite folder with ready-to-use assets, an in-depth guidelines document written to actually be used in every touchpoint moving forward (emails, socials, overall content), a quick style cheat sheet, and video tutorials so you can manage the applications and the site yourself. In addition, a brand launch kit that includes a launch checklist, content strategy, and a custom brand debut content kit (social profile, mockups, reel) to help you follow through post-launch. And finally, a wrap-up call and feedback form + testimonial request.
I've worked with:
Beauty and hospitality brands
•
Interior designers
•
Real state agents
•
Marketers & Creatives
•
Wedding Vendors
•
Retail & Product-based brands
•
Beauty and hospitality brands • Interior designers • Real state agents • Marketers & Creatives • Wedding Vendors • Retail & Product-based brands •
“Karin was so patient and thoughtful, turning something that felt complex into something digestible and beautiful.”
Adhi Guevara · AG closing agency
“Now I feel so connected to my brand — creating no longer feels heavy or confusing when what you say and do reflects who you are. Every update felt like a reflection of my growth — I didn’t realize how much I needed this transformation until I saw it come to life. I’m so lucky to have found you”
Liz · Sigo Mkt
“I’ve finally confirmed that this new brand really is me: the colors, the vibe, the website… wow. And the designs, wow… they feel completely like mine.”
Nacho Rodez Photography
Hola, I’m Karin. The Strategist, Creative Director & Designer behind Rêverie Studio.
meet your creative partner
For over six years, I've worked with established creatives, service-based and product-based founders across industries, turning clarity into identity and vision into strategy. My work lives where creative direction, storytelling, and design meet. I don't design from a niche or a signature style, because the brand should come from your story and what your clients actually need.
What I care about most is the part founders can't articulate yet. The meaning, the intent, the thing they keep circling in conversation. That's what becomes a brand world you and your people can step into. Brands that endure aren't rushed, they're crafted.
The Residency is for founders who want the whole brand world built at once, with everything coming from the same thinking.
it’s for you if…
→ You're three or more years in, with paying clients and referrals coming
→ You've outgrown a DIY brand or a generic template site, and you want depth, intention, and a real pace
→ You understand what design does for a business, so you're not looking to be convinced
→ You want a creative partner to work in tandem with, not a vendor to brief
→ You'd rather have it built right than built fast
Applications open — limited spots available
•
Applications open — limited spots available •
Still have questions?
Here are some of the most Frequent Questions founders have about The Residency
-
Established means having active paying clients, clarity on what you do, and evidence that it works. It isn't a revenue number or a number of years. If your work has outpaced your brand, you're exactly who this is for.
-
Not knowing is the entry point. That's what the strategy phase is for. And you already know more than you think, because you know what you don't want. That's enough material to work with. Most founders reach out when the brand has been a problem for a while. The clearest signal is hesitating before you send someone the link, or sending a static PDF you keep updating because there's no site to send them to. If that's happening, the brand is already costing you something.
-
Brands get outgrown for one of two reasons: they were built on a trend, or they were built as a fixed set of files with no room to extend. Yours gets built from your story and your audience, which doesn't expire the way a trend does. And it gets built as a system, with identity variations, a documented type scale, a palette with real hierarchy, and rules for applying all of it. New services, new products, new directions all have somewhere to go. The business will keep changing. The brand is built to change with it.
-
Very involved. Your feedback and review are among the most important parts of my process. I will always share walkthrough videos to share my creative decisions with you. You’ll be able to book certain revision calls if it’s easier with you to review the presentations and deliverables together. My process is completely streamlined, and there are phases, timelines, and deadlines for both of us. You can review the journey overview for an in-depth process, timelines, and requirements here.
-
I always require to have your copywriting (I love to work with copywriters if you have one, I can share with you my list of the ones I love to work with), details for Brand Applications, for example, packaging dielines, stationery specifications, details, and information. You'll get the studio's web copy guide to write from, built from six years of working through this with founders, so it isn't a blank page.
If brand/product photography or the imagery isn't ready, we use placeholders. Curated and sourced royalty-free imagery with art direction is available as an add-on and can be handled during your Studio Day Pass if time allows.
-
Yes, I do. I have many options, and it depends on whether you book a partnership during the “Sessions” which is my active booking window where I offer exclusive pricing and incentives for waitlist members you can join here, or you can apply to work during public registration. But even though I always offer Pay in Full with 10% OFF, 50/50, or a 30% deposit and 2-3 equal installments. As well as a 4-6 payment plan with monthly auto-pay, and full copyright usage will be handled once full payment is completed as a waitlist bonus.
-
You’ll get one full concept developed, but this is why strategy and direction come first. By the time you see anything visual, we've already agreed on where it's going and why, so the design is a conclusion we reached in tandem rather than a surprise. You'll see one to two creative direction concepts, and refinement rounds are built into every phase.
-
I got you. I work with many of the partners after a big project. And even though my core experiences are built to evolve and grow alongside your business, there are founders who need help within a couple of months or years. It depends on what you need and how complex the tasks or support are, but that’s what my In-House Partnerships are for. It can be a one-off project for a marketing campaign or a quick content refresh, or it can be something you need on a monthly or quarterly basis.
-
Absolutely. My partnerships include a Video Tutorial Library that you’ll be able to keep and revisit anytime. You will be able to change text, update photos, add new content, or hide something that is not ready or no longer serves you, add new products, anything! And you can always come back to the studio through my ongoing creative support inside my In-House Partnerships, for just a day or on a monthly or quarterly basis.
-
Before anything gets crafted (your colors, logos, fonts, anything as part of the visual system), we go deep on the business goals, the market, and the people you're building for. Their desires and how your brand will approach them and invite them to take action.
This is the strategy, positioning, audience, and the story underneath it all—how we create a brand with room to grow into and the reason the rest holds up. And so you always know how you speak, who you do it for, how you stand out, and how you keep consistency, building brand equity, recognition, and memorability.
-
No. The studio works globally and always has. Sessions happen on video meetings, everything lives in one Client Portal that is super friendly and includes instructions everywhere, your files will be hosted in Google Drive and feedback happens asynchronously between sessions. And I have multiples time slots during the week to schedule the meetings depending in both of our time zone.
-
I built websites on Showit, Squarespace, and Shopify. And it depends so much on various factors, such as the structure you have as a business, whether you sell products (and how many/how robust your shop is), how much you’ll be handling yourself after our work together, or your team's skills.
Once you apply and we have our discovery session, I’ll ask you all the right questions to recommend the best fit for you. But I have chosen those three platforms because of their capabilities, easy-to-manage by my clients to manage, and because they are highly trusted companies in the web industry.
However, The Residency is specifically for established founders who offer services. If you’re a product-based brand, I highly recommend the Shopify Residency instead.
