The Signature Brand World Partnership for established Founders
The brand you’ve built to get here is now the one holding you back. Inside The Residency, we rebuild it from the ground up.
Brand strategy, creative direction, visual identity, website, and the brand applications that carry it all outward. An eight-to-ten-week immersion, working in tandem to craft a full brand world you can step into, with room to grow into for the years ahead.
Fall Session ‘26 Applications now Open for waitlist members with exclusive pricing until September 14 —Three Spots only.
Fall Session ‘26 ● Only (3) spots available
The Studio’s Signature Partnership—Join & apply before September 14th to receive the exclusive pricing & this session's incentives
What IS truly happening
You're an established founder. You have paying clients, referrals coming in, and work you're genuinely proud of. But the brand is the part that stayed behind, because it was built for an earlier version of your business. And despite all the efforts and constant wonder, it still doesn't feel like you and is nowhere near the level your business is operating now.
A DIY logo from when you started, a generic template you customized as far as it would go, a site with no room to say what you actually do now.
You've patched it over and over again, trying to make it look good. Changed a font, refined a color, added a page, searched anther template.
So you hesitate before sending someone the link because it’s all over the place. You explain out loud what the brand should be saying on its own.
You watch warm referrals land on the site and go quiet, and you can't point to which part is wrong but you just know something's off. Your brand as the whole thing being off by a little, everywhere at once.
Here's what changes
Your brand starts where it should have started: with your story, your work, and the people you're actually building for. It stops being the thing you apologize for. It starts doing the work you've been doing yourself.
Every piece comes from the same thinking and the strategy that holds it all. The identity, the website, and everything around them belong to each other. Nothing breaks the spell when a dream client moves from your socials to your site to your client proposal.
It’s built as a system that evolves with you as your business expands. With a solid direction, foundation, and room to grow.
The Residency—The studio’s Signature Partnership for established founders. Crafting a bespoke & immersive brand world you can step into, with room to grow for the years ahead.
introducing
Eight to ten weeks inside the studio. You and I working in tandem to build your brand in full. This partnership is for established founders who have outgrown the brand they built to get here but no longer represents the level they're operating at.
Signature Brand World — 8-10 week immersion
Inside the Residency Partnership
II. Brand Identity & Visual System
A whole visual ecosystem and bespoke brand identity—so you are not chasing trends, random colors and fonts, or using templates everyone else has access to. It’s distinctive, and it’s rooted in your story, essence, and what your dream client needs.
I. Brand Strategy & Creative Direction
Full brand strategy & creative direction—so you always know how you speak, who you do it for, what you stand for, how you stand out, and how you maintain consistency and build equity/recognition/memorability.
VI. Brand Application & Embodiment
The resources that carry it all outward and make your life and business profitable and trustworthy. This is how it becomes a brand world: every touchpoint, every moment it shows up in front of your audience to engage with, telling the same story and building trust.
III. Website Design & Development
An immersive website that’s not only beautiful and completely custom, but also strategic, responsive, and easy to self-manage after our partnership. Built to convert visitors into aligned customers and support your business 24/7.
THE INVESTMENT ● Only (3) spots available
Select the plan that works best for you.
Waitlist Early Access Applications are open until September 14th.
Waitlist members get this exclusive pricing and additional incentivesStandard Payments (Save $300)
+ choose between 100% with an additional 10% OFF, a 50/50 payment, or 30% and then two 35/35 installments
$8,800
$8,500 USD
+ includes complimentary support for waitlist members
4/6 month Payment Plan
[Waitlist bonus - These plans aren’t available during public applications]4 monthly payments of $2,200
or 6 monthly payments of $1,467
*monthly payments on auto-pay
+ full copyright usage once fully paid
Your brand's next chapter starts here
Why The Residency works differently
Most brand projects hand you a logo and a style guide, then leave the rest to you. The parts that carry the brand out into the world get made later, in a rush, by whoever's available.
The Residency covers the thinking underneath and the applications on top. Design as an art form, applied to every touchpoint your business runs on.
Built for founders who've outgrown their brand and want a creative partner to build the whole ecosystem in tandem.
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The Entrance
The Entrance — Phase 001
● Onboarding + Project Kickoff
[Week 0 – at least 1 week before project start date]
Before we start working on your project, there’s a whole week of orientation beforethe chosen start date within the Session, where you will work on your client homework. This phase includes the Intake Brand Discovery Questionnaire, the foundation for the entire project’s strategy, with detailed insights into your business + a Kickoff Meeting to show you around your Client Portal and cover some housekeeping, such as the project timeline and feedback windows. During this week, you’ll also complete your homework and gather content–copywriting, photography, and any other requirements based on your chosen deliverables.
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The Root
The Root — Phase 002
● Brand Strategy & Creative Direction
[Week 1 – includes feedback window]
We’ll start on your project day with our Strategy Session to workshop and map out together the direction ahead and go through your questionnaire answers. Then comes the groundwork everything else leans on. Deep-dive discovery and research, positioning, audience, competitive landscape, tone and personality, differentiators, core messaging. Then comes the creative direction, where the strategy becomes visual: emotional landscape, brand descriptors, and one to two direction concepts.
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The Shape
The Shape — Phase 003
● Brand Identity & Visual System
[Week 2, 3 – includes feedback window]
A custom, responsive logo suite with primary, secondary, and alternate marks plus submarks. Supporting visual assets, custom illustrations, icons, patterns, or textures, all depending on your brand needs. A typography system with a documented scale. A color story rooted in psychology and built with hierarchy, so it holds up in print, on screen, and everywhere in between.
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The Digital Home
The Digital Home — Phase 004
● Website Design & Development
[Week 4, 5, 6, 7 – includes feedback window]
Website strategy, mockups, then design and build. Six custom pages plus legal pages, 404, link in bio, coming soon page with email capture, and three key pages with code customizations for a fully unique experience. Basic SEO and mobile optimization, social and email integration, the site styles guide, two rounds of refinement within set feedback windows, and two weeks of post-handover tech support.
Platforms available: Squarespace and Showit. Based on project fit.
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The Artistry
The Artistry — Phase 005
● Brand Applications Design Day
[1 live 8-hour Studio Day Pass - during Week 7]
A dedicated day inside the project where we work together in real time to design your brand applications. Print and digital, whatever the business actually needs to run: social templates, stationery, decks, pricing guides, email templates, packaging, merch. Real-time feedback, tutorials, and files handed off at the end of the project.
Examples:
⚬ Social Media Templates & Styling
⚬ Digital, Editorial or Print Design
⚬ Client ExperienceGifting & Merch
⚬ Supporting Marketing Decks
⚬ Pricing Guide or Web Sales Pages
⚬ Email Templates & Implementation
⚬ Packaging Design -
The Debut
The Debut — Phase 006
● Offboarding; Launch Kit & Support
[Week 8 – includes wrap-up session]
Where everything becomes real. Your brand suite folder with ready-to-use assets, an in-depth guidelines document written to actually be used in every touchpoint moving forward (emails, socials, overall content), a quick style cheat sheet, and video tutorials so you can manage the applications and the site yourself. In addition, a brand launch kit that includes a launch checklist, content strategy, and a custom brand debut content kit (social profile, mockups, reel) to help you follow through post-launch. And finally, a wrap-up call and feedback form + testimonial request.
The Residency is for founders who want the whole brand world built at once, with everything coming from the same thinking.
it’s for you if…
→ You're three or more years in, with paying clients and referrals coming
→ You've outgrown a DIY brand or a generic template site, and you want depth, intention, and a real pace
→ You understand what design does for a business, so you're not looking to be convinced
→ You want a creative partner to work in tandem with, not a vendor to brief
→ You'd rather have it built right than built fast
Hola, I’m Karin. The Strategist, Creative Director & Designer behind Rêverie Studio.
meet your creative partner
For over six years, I've worked with established creatives, service-based and product-based founders across industries, turning clarity into identity and vision into strategy. My work lives where creative direction, storytelling, and design meet. I don't design from a niche or a signature style, because the brand should come from your story and what your clients actually need.
What I care about most is the part founders can't articulate yet. The meaning, the intent, the thing they keep circling in conversation. That's what becomes a brand world you and your people can step into. Brands that endure aren't rushed, they're crafted.
I've worked with:
Beauty and hospitality brands
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Interior designers
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Real state agents
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Marketers & Creatives
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Wedding Vendors
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Retail & Product-based brands
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Beauty and hospitality brands • Interior designers • Real state agents • Marketers & Creatives • Wedding Vendors • Retail & Product-based brands •
“Now I feel so connected to my brand — creating no longer feels heavy or confusing when what you say and do reflects who you are. Every update felt like a reflection of my growth — I didn’t realize how much I needed this transformation until I saw it come to life. I’m so lucky to have found you”
Liz · Sigo Mkt
“Karin was so patient and thoughtful, turning something that felt complex into something digestible and beautiful.”
Adhi Guevara · AG closing agency
“I’ve finally confirmed that this new brand really is me: the colors, the vibe, the website… wow. And the designs, wow… they feel completely like mine.”
Nacho Rodez Photography
What it looks like for you after our Partnership inside the Residency
You send your website link proudly, without thinking twice
[01]You stop over-explaining what you do because your direction is crystal clear
[02]The inquiries shift, the questions get smarter, and the wrong-fit ones stop coming
[03]The brand shows up the same way everywhere, so nothing is improvised
[04]You stop carrying the weight of holding the brand together yourself
[05]The business starts operating at the level you've been working at all along
[06]
The residency fall session ‘26 (September-November) ● (3) spots only
When you apply for one of the available spots, you’ll get an invite to book a free Discovery Session so we can meet, discuss your brand, vision, or any questions or details you may want to tailor within your partnership, and after that, your project onboarding begins.
If you haven’t, explore the FAQ section here.
Waitlist Applications open — limited spots available
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Waitlist Applications open — limited spots available •
Still have questions?
Here are some of the most Frequent Questions founders have about The Residency
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Established means having active paying clients, clarity on what you do, and evidence that it works. It isn't a revenue number or a number of years. If your work has outpaced your brand, you're exactly who this is for.
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Not knowing is the entry point. That's what the strategy phase is for. And you already know more than you think, because you know what you don't want. That's enough material to work with. Most founders reach out when the brand has been a problem for a while. The clearest signal is hesitating before you send someone the link, or sending a static PDF you keep updating because there's no site to send them to. If that's happening, the brand is already costing you something.
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Brands get outgrown for one of two reasons: they were built on a trend, or they were built as a fixed set of files with no room to extend. Yours gets built from your story and your audience, which doesn't expire the way a trend does. And it gets built as a system, with identity variations, a documented type scale, a palette with real hierarchy, and rules for applying all of it. New services, new products, new directions all have somewhere to go. The business will keep changing. The brand is built to change with it.
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Very involved. Your feedback and review are among the most important parts of my process. I will always share walkthrough videos to share my creative decisions with you. You’ll be able to book certain revision calls if it’s easier with you to review the presentations and deliverables together. My process is completely streamlined, and there are phases, timelines, and deadlines for both of us. You can review the journey overview for an in-depth process, timelines, and requirements here.
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I always require to have your copywriting (I love to work with copywriters if you have one, I can share with you my list of the ones I love to work with), details for Brand Applications, for example, packaging dielines, stationery specifications, details, and information. You'll get the studio's web copy guide to write from, built from six years of working through this with founders, so it isn't a blank page.
If brand/product photography or the imagery isn't ready, we use placeholders. Curated and sourced royalty-free imagery with art direction is available as an add-on and can be handled during your Studio Day Pass if time allows.
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Yes, I do. I have many options, and it depends on whether you book a partnership during the “Sessions” which is my active booking window where I offer exclusive pricing and incentives for waitlist members you can join here, or you can apply to work during public registration. But even though I always offer Pay in Full with 10% OFF, 50/50, or a 30% deposit and 2-3 equal installments. As well as a 4-6 payment plan with monthly auto-pay, and full copyright usage will be handled once full payment is completed as a waitlist bonus.
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You’ll get one full concept developed, but this is why strategy and direction come first. By the time you see anything visual, we've already agreed on where it's going and why, so the design is a conclusion we reached in tandem rather than a surprise. You'll see one to two creative direction concepts, and refinement rounds are built into every phase.
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I got you. I work with many of the partners after a big project. And even though my core experiences are built to evolve and grow alongside your business, there are founders who need help within a couple of months or years. It depends on what you need and how complex the tasks or support are, but that’s what my In-House Partnerships are for. It can be a one-off project for a marketing campaign or a quick content refresh, or it can be something you need on a monthly or quarterly basis.
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Absolutely. My partnerships include a Video Tutorial Library that you’ll be able to keep and revisit anytime. You will be able to change text, update photos, add new content, or hide something that is not ready or no longer serves you, add new products, anything! And you can always come back to the studio through my ongoing creative support inside my In-House Partnerships, for just a day or on a monthly or quarterly basis.
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Before anything gets crafted (your colors, logos, fonts, anything as part of the visual system), we go deep on the business goals, the market, and the people you're building for. Their desires and how your brand will approach them and invite them to take action.
This is the strategy, positioning, audience, and the story underneath it all—how we create a brand with room to grow into and the reason the rest holds up. And so you always know how you speak, who you do it for, how you stand out, and how you keep consistency, building brand equity, recognition, and memorability.
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No. The studio works globally and always has. Sessions happen on video meetings, everything lives in one Client Portal that is super friendly and includes instructions everywhere, your files will be hosted in Google Drive and feedback happens asynchronously between sessions. And I have multiples time slots during the week to schedule the meetings depending in both of our time zone.
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I built websites on Showit, Squarespace, and Shopify. And it depends so much on various factors, such as the structure you have as a business, whether you sell products (and how many/how robust your shop is), how much you’ll be handling yourself after our work together, or your team's skills.
Once you apply and we have our discovery session, I’ll ask you all the right questions to recommend the best fit for you. But I have chosen those three platforms because of their capabilities, easy-to-manage by my clients to manage, and because they are highly trusted companies in the web industry.
However, The Residency is specifically for established founders who offer services. If you’re a product-based brand, I highly recommend the Shopify Residency instead.