The foundation of your brand’s next chapter
[ Brand DESIGN STUDIO experience ]
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You’ve got the vision, the passion, and the work— but how do you translate them into a brand that feels aligned, elevated, and unmistakably yours? It’s time to ground your next chapter with The Brand Core
Join the Spring Session ‘26
The Brand Core is your brand’s First Edition.
A refined visual identity crafted with clarity, depth, and intention—so you can step forward with a brand that feels like you and is built to endure.
This is where meaning and beauty meet. It’s not just a new look—it’s your essence, made visible.
This studio experience exists for those who are ready to step into alignment and visibility, a space to pause, define, and express your essence visually—so that everything you build next has something solid, beautiful, and intentional to stand on.
It’s the moment your brand stops being a draft—and becomes a reference.
The place where everything begins.
Let me guess…
You know your brand no longer reflects where you are, you keep adjusting fonts and colors, hoping it will finally feel right, and you’ve tried to make your DIY branding work just a little longer.
But staying here is keeping you in hesitation, when what you actually need is a clear, intentional foundation to move forward with confidence.
The Brand Core is not about adding more chapters.
It’s about writing the first one well.
Does this sound familiar?
You open your inbox hoping for a new inquiry, but the silence makes you wonder if your brand is being felt at all.
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You hesitate before sharing your work because your visuals no longer reflect the level of care you bring to what you do.
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You’ve outgrown your DIY branding, but the thought of starting over feels overwhelming—so you stay in the in-between.
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You’re preparing to launch or reposition something meaningful, yet your brand still feels unfinished and temporary.
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You know your work is refined, but your brand presence isn’t holding that same depth or confidence.
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How The Brand Core supports you:
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If your brand feels temporary
The Brand Core gives you a grounded visual foundation—one that’s crafted to endure, not constantly be reworked.
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If you’ve been tweaking fonts and colors without clarity
You receive a cohesive brand system with intention behind every choice, so decisions finally feel settled.
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If you hesitate to share your work
You step into a brand presence that feels aligned and expressive—making visibility feel natural, not forced.
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If you’re preparing to launch or reposition
Your identity is ready before you step forward, so you’re not building on something unfinished.
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If you want to be taken seriously without going all-in on a full universe
The Brand Core meets you exactly where you are—refined, complete, and designed to grow with you.
You don’t need another moodboard, another tweak, or more time in the in-between.
You need a brand foundation that’s intentional, expressive, and built to hold what you’re becoming.
A beginning written with intention
Why The Brand Core is not like other branding offers
Only a limited number of Brand Core projects are accepted each season to protect the quality and intimacy of the work. This is where your brand is authored—clearly, intentionally, and with care.
This is branding with presence, with depth, with care.
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This is a collaborative, immersive experience where your voice, values, and vision actively shape every decision.
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Each phase includes clear feedback windows, live conversations, and space to ask questions so nothing feels rushed or unexplained.
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I walk you through the why behind the design—through notes, presentations, and video walkthroughs—so your brand feels understood, not arbitrary.
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Your identity isn’t built on trends or templates, but on your story, goals, and long-term vision—translated into a visual language that feels true.
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The Brand Core is designed as a living foundation—one that can expand into a website, new offers, or a full universe when the time is right.
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No handoffs. No layers. Just a thoughtful, intentional process led by a creative director who is deeply invested in your brand’s becoming.
Apply now — limited spots available per Session
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Apply now — limited spots available per Session •
What’s inside the foundational BRAND DESIGN Studio Experience
The first edition of your brand—where it takes its first true form.
Inside The Brand Core, we define and distill the essential elements of your brand—its visual language, direction, and presence—so everything that follows has something solid to build from. This is a focused, collaborative process designed to establish clarity from the start, replacing placeholders and guesswork with intention and coherence. Your brand’s first edition is crafted to stand on its own today, while quietly supporting every chapter that comes next.
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Your journey begins with a thoughtful foundation:
⚬ Private Client Portal for resources & communication
⚬ Copywriting Guide to support your brand messaging
⚬ In-depth Discovery Questionnaire to uncover your essence
⚬ 60-minute Kickoff & Strategy Session to align your direction -
Building from story and strategy, we uncover what sets your brand apart.
⚬ Brand Audit & Research (optional, based on project fit)
⚬ Brand Strategy — audience, positioning, values, messaging
⚬ Creative Direction — emotional landscape, moodboards, brand narrative -
The visual language of your brand — refined, intentional, enduring.
⚬ Primary + Secondary Logos (brand mark, emblem, or monogram)
⚬ Alternate Logo + Submarks (optional, based on project fit)
⚬ Typography System & Hierarchy
⚬ Color Palette & Usage Guidelines
⚬ x1–2 Illustrations, x5 Custom Icons, x4 Patterns / Textures (optional)
⚬ Brand Assets + Brand Guidelines Document
— The Inclusions:
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Designed to bring your new identity to life through every touchpoint.
x3 Complimentary Collateral Designs (based on project fit) — choose from:⚬ Social media templates / graphics
⚬ Stationery or print design
⚬ Gifting or merch design
⚬ Marketing guides or PDFs
⚬ Pricing guide or web sales page extension -
Your transformation doesn’t end at handover — it begins there.
⚬ Brand Launch Kit — checklist, social graphics, mockups, and reel support
⚬ Offboarding Experience — wrap-up call, tutorials, final files, and feedback
— The Investment:
$3,000 USD
· 30% down payment is due to book your spot
+ 3 installments split equally throughout the project timeline
* View the full investment breakdown here
— The Timeline:
9-week journey
+ After the public applications close, the onboarding begins
* View detailed process here
Beginning, in their own words
"Everything went well and we made quite a good team. The outcome speaks for itself, showing exactly that. I wasn’t feeling connected with my brand anymore, my type of clients was changing and now I feel identified with the brand we created together. She gave my brand the value I was looking for”
— Antonio ojeda photography
“Working with Karin has been such a great experience. She truly took the time to understand my vision, and throughout the process, she was incredibly open to feedback and adjustments. The final result feels so much more like me — artistic, elevated, and beautifully functional.”
— Stephanie, primrose floral co.
Limited availability per session
A limited number of Brand Core projects are opened each season to ensure every identity is crafted with care and depth.
Begin your Brand Core experience
This isn’t about doing more. It’s about moving forward—on solid ground.
Stop second-guessing your visuals and finally have a brand that feels settled, intentional, and aligned with your growth.
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Get your time and energy back—no more endless tweaking, reworking, or overthinking how to show up.
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Step into visibility with confidence, knowing your brand reflects the depth and quality of your work.
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Build from clarity instead of chaos, with a foundation that supports smarter decisions, consistent presence, and future expansion.
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But why work with me?
Hi, I’m Karin. The creative director and designer behind.
A boutique creative house rooted in artistry, intention, and depth. I don’t approach branding as decoration, but as a language: one that translates who you are, where you’re going, and what you stand for into something felt, not just seen.
For years, I’ve guided creatives and founders through pivotal brand shifts—helping them move from DIY or misaligned identities into brands that feel grounded, expressive, and enduring. The Brand Core was shaped from this work: a thoughtful, immersive way to craft a foundation that honors your story while giving you clarity, confidence, and room to grow.
If you’re ready to stop guessing and start building with intention, I’d be honored to guide this beginning.
Apply now — limited spots available
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Apply now — limited spots available •
“Now I feel so connected to my brand — creating no longer feels heavy or confusing” I felt like my brand wasn’t showing my personality or the values I wanted to represent. Now I feel so connected to my brand — creating no longer feels heavy or confusing when what you say and do reflects who you are. Every update felt like a reflection of my growth — I didn’t realize how much I needed this transformation until I saw it come to life. I’m so lucky to have found you. Liz · Sigo Mkt
“Karin was so patient and thoughtful, turning something that felt complex into something digestible and beautiful.” I didn’t have a brand, just an idea and my experience. The process gave shape to everything I imagined — it brought visibility, structure, and confidence. Karin was so patient and thoughtful, turning something that felt complex into something digestible and beautiful. The final result is exactly what I pictured: elegant, clear, and completely me. My clients now understand and connect with my work in a way they never did before.” Adhi · AG Closing Agency
“She did a wonderful job bringing my brand and website to life in a way that truly represents who I am and what I do.” Working with Karin has been such a great experience. She really took the time to understand my vision, and throughout the process, she was incredibly open to feedback and willing to make adjustments as things evolved. She’s such a talented creative—her eye for design, attention to detail, and ability to translate abstract ideas into something beautiful and functional is seriously impressive. Stephanie · Primrose Floral Co.
The process
A considered process designed to bring clarity, not overwhelm.
The Brand Core isn’t fast or improvised — it’s intentional by design.
Each stage is thoughtfully structured to define your brand’s visual language with care, giving you space to reflect, respond, and refine while I guide the creative direction behind the scenes.
Your decisions are supported.
Your foundation is set.
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The Entrance
Onboarding & Foundation
A 2-week runway prep work, pre-start date
A smooth beginning for a seamless transformation.
You’ll receive your Client Portal, Discovery Questionnaire, and Kickoff Strategy Call as we begin mapping your brand’s essence.
Think of it as a three-week runway — preparing the foundation before we take flight.
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The Root
Strategy & Creative Direction
2 weeks (2 day feedback window included)
Where clarity begins.
We’ll dive into your audience, message, and positioning, then shape the emotional landscape of your brand.
You’ll see your Brand Strategy Framework and Creative Direction Board come to life — aligning your vision with depth and direction.
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The Shape
Brand Identity Design
2 weeks (2 day feedback window included)
Where story becomes form.
Your visuals begin to unfold — logo suite, typography, color, and signature brand elements.
Every piece is designed with refinement and intention, crafted to speak before you do.
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The Artistry
Styling, Collateral Design & Assets
1 week (2 day feedback window included)
We extend your universe through every touchpoint — social templates, stationery, launch materials, and more.
This is where your brand becomes tangible and cohesive, ready to be seen and shared.
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The Universe
Final Delivery & Guidelines
1 week (2 day feedback window included)
All assets, organized and delivered.
You’ll receive your Brand Guidelines, final files, and resources — ensuring your brand remains consistent and timeless long after launch.
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The Debut
Launch & Celebration
1 week (2 day feedback window included)
It’s time to reveal your new brand to the world.
You’ll receive your Launch Kit — with social graphics, mockups, and reel prompts — so you can unveil your brand with clarity and confidence.
And I’ll be right beside you, guiding your debut and celebrating what we’ve created together.
The Investment full breakdown
split throughout the 9-week experience
$3,000 USD
30% deposit
Two weeks before the current Session onboarding window starts (or your start date). You can always lock the spot with this deposit and start in the next one.
$900
Second Installment
This one’s due on your project start date which is when the Session starts, every project has a specific start date.
$700
Third Installment
Then four weeks after your project started (fourth week)
$700
Fourth Installment
Remaining balance two weeks prior finishing your project (seventh week)
$700
Frequently Asked Questions
Everything you’re wondering — answered with intention.
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Yes—if you’re clear about your direction and ready to invest in a thoughtful foundation. The Brand Core is ideal for founders who want to begin with intention, not experimentation.
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This is not a logo-only project. The Brand Core is a comprehensive visual identity crafted through strategy, creative direction, and storytelling—ensuring your brand functions as a cohesive system, not a standalone asset.
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Always. Every identity is crafted from your story, values, goals, and vision. Nothing is templated or reused. Your brand will feel personal, expressive, and unmistakably yours.
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Very—in a grounded, guided way. This is a collaborative experience with live calls, feedback windows, and clear touchpoints, so you feel supported without being overwhelmed.
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That’s part of the work. Through strategy, conversations, and guided prompts, I help you uncover and articulate what matters—then translate it visually with intention.
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Yes. Many clients begin with The Brand Core and later grow into The Dreamcraft. And when you’re ready to expand, you can upgrade to ‘The Dreamcraft’ within six months, applying your full Brand Core investment toward the experience.
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Projects typically unfold over several weeks, allowing space for strategy, refinement, and thoughtful decision-making—never rushed, never reactive. The estimated timeline is 9 weeks from start to finish.
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Yes. Flexible payment options are available, so the investment feels supportive and aligned with your season. A 30% deposit secures your spot, with the remaining balance divided into three equal payments throughout the project. Payment plans are flexible and structured to align with the project timeline. See the full investment breakdown here.
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You’ll walk away with a refined brand identity, a clear visual language, and the confidence to show up consistently. You’ll also know exactly how to build from this foundation moving forward.
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If your brand feels misaligned, temporary, or is holding you back from showing up fully, this is your sign. The Brand Core is designed for this exact moment of becoming.
You can book a ‘Spark Session’ — a standalone clarity and strategic workshop experience designed to help you gain direction, uncover your brand’s next chapter, and experience what it’s like to work together as creative partners.
It’s a space for clarity before commitment. A glimpse into the strategy, depth, and emotional grounding behind ‘The Brand Core’.
And if you decide to move forward afterward, your ‘Spark Session’ investment will be applied toward ‘The Brand Core’. Most founders begin here because it’s the perfect first step to build confidence and direction before investing in a full transformation.
Every brand has a beginning — this one is written with intention.
Time will move either way, and the truth is, there is no perfect moment to begin.
The Brand Core isn’t about doing more or moving faster. It’s about giving your work a place to land — one that feels considered, intentional, and true.
A beginning shaped without pressure. Decisions made with clarity, not urgency.
Your brand already carries its direction. The Brand Core is where it takes its first true form.