A Bespoke Branding Experience for brand’s building a new chapter
The DIY logo that brought you here no longer serves you—The Brand Core is where we build a bespoke and comprehensive visual system to run your brand on, supporting your business's growth and helping you make a lasting impact.
From the brand strategy and creative direction to the visual identity—one that you’re proud to show to the world. With an approach built on a strong foundation and thoughtful storytelling that reflects your founder's journey. Whether you’re scaling, rebuilding, or starting a new chapter, over a three-week immersive experience, we partner closely to craft a strategic, artful, and bespoke brand development experience tailored to your needs.
Applications for Winter Session (December-February) now open
For distinctive brands on a mission to make an impact
The Brand Core—Foundational Bespoke Branding
About the partnership
Three weeks building the strategy, creative direction, and complete visual identity your brand runs on. Custom, conceptually driven, and built to scale with the business. The Brand Core starts underneath. Strategy first, direction second, and an identity system that comes from both. Built from your story and what your clients actually need, so it doesn’t look like the other brands in your category and doesn't expire when trends do. A distinctive, story-led brand that stands out in your industry, attracts aligned customers, and fosters real connections, reflecting the depth, intention, and quality of your work or products. For both service providers and product-based businesses that are on a mission to make an impact—whether you’re scaling, rebuilding or starting a new chapter and you want a creative partner to build this bespoke experience in tandem.
What it typically includes:
⚬ Intake brand discovery questionnaire + Kickoff meeting, client portal + strategy session
⚬ Brand strategy deck + creative direction concepts
⚬ Logo suite with primary logo, alternates + submarks & supporting visual assets
⚬ Color story + Typography system
⚬ Brand applications design day (guides, stationery, merch, etc.)**
⚬ Packaging & Customer Experience**
⚬ In-depth Brand Guidelines & Style Cheat Sheet
⚬ Brand Suite Folder & Assets
⚬ Brand Samples (mockups and graphics as brand embodiment)
⚬ x2 refinement rounds & feedback windows each phase
⚬ Presentation decks, video walkthroughs & live calls
⚬ Debut Launch Kit (strategy plan for rollout, and content ready-to-use)
⚬ Wrap-up call & feedback form + testimonial
**Available as add-ons or quoted additionally, based on the brand’s needs
**Web Expansion available as an add-on afterwards for in-house partners to build either a single-page site or a full website on Squarespace, Showit, or Shopify. See details here.
THE INVESTMENT:
Starts at $3,200 USD
*Choose between 100% with 10% OFF, 50/50 payments, or 30% deposit + two 35/35 installments as standard payments
*Or a 4-6 month plan on auto-pay +4% fee & get full license when fully paid
Estimated timeline:
3-4 Week Immersion
*view detailed journey & inclusions here
What it looks like for you after our Partnership inside The Brand Core
You stop deciding. There's a system, so the answer to "what font, what color, which version of the logo" is already made.
[01]You stop explaining. The brand says what you stand for before you open your mouth.
[02]You stop disappearing. Your business sits next to its competitors and reads as the one that's been thought about.
[03]The brand shows up the same way everywhere, so nothing is improvised
[04]You have something to build on. Every proposal, every deck, every post, every eventual website starts from a foundation instead of starting over.
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The Entrance
The Entrance — Phase 001
● Onboarding + Project Kickoff
[Week 0 – at least 1 week before project start date]
Before we start working on your project, there’s a whole week of orientation before the chosen start date within the Session, where you will work on your client homework. This phase includes the Intake Brand Discovery Questionnaire, the foundation for the entire project’s strategy, with detailed insights into your business + a Kickoff Meeting to show you around your Client Portal and cover some housekeeping, such as the project timeline and feedback windows.
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The Root
The Root — Phase 002
● Brand Strategy & Creative Direction
[Week 1, 3 days – includes feedback window]
We’ll start on your project day with our Strategy Session to workshop and map out together the direction ahead and go through your questionnaire answers. Then comes the groundwork everything else leans on. Deep-dive discovery and research, positioning, audience, competitive landscape, tone and personality, differentiators, core messaging. Then comes the creative direction, where the strategy becomes visual: emotional landscape, brand descriptors, messaging exploration and one to two direction concepts.
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The Shape
The Shape — Phase 003
● Brand Identity & Visual System
[Week 2 + 3 – includes feedback window]
A custom, responsive logo suite with primary, secondary, and alternate marks plus submarks. Supporting visual assets, custom illustrations, icons, patterns, or textures, and any samples** as additional materials, all depending on your brand needs, such as packaging, stationery, templates, and your client experience. A typography system with a documented scale. A color story rooted in psychology and built with hierarchy, so it holds up in print, on screen, and everywhere in between.
**Available as add-ons during a Studio Day Pass or quoted additionally, based on the brand’s needs
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The Debut
The Debut — Phase 004
● Offboarding; Launch Kit & Support
[Week 3-4 – includes wrap-up session]
Where everything becomes real. Your brand suite folder with ready-to-use assets, an in-depth guidelines document written to actually be used in every touchpoint moving forward (emails, socials, overall content), and a quick style cheat sheet. In addition, a brand launch kit that includes a launch checklist, content strategy, and a custom brand debut content kit (social profile, mockups, reel) to help you with your new brand’s rollout and to follow through post-launch. And finally, a wrap-up call and feedback form + testimonial request.
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The Artistry (ADD ON)
The Artistry — ADD-ON
● Brand Applications Design Day
[1 live 8-hour Studio Day Pass - during Week 3]
A dedicated day inside the project where we work together in real time to design your brand applications. Print and digital, whatever the business actually needs to run: social templates, stationery, decks, pricing guides, email templates, packaging, merch.
Real-time feedback, tutorials, and files handed off at the end of the project.Examples:
⚬ Social Media Templates & Styling
⚬ Digital, Editorial or Print Design
⚬ Client Experience, Gifting & Merch
⚬ Supporting Marketing Decks
⚬ Pricing Guide or Web Sales Pages
⚬ Email Templates & Implementation
⚬ Packaging DesignInquire for a bespoke proposal here.
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The Web Expansion (ADD-ON)
The DIGITAL HOME — ADD-ON
● Website Design & Development
[Depends on Brand’s Needs]
The Web Expansion is available as an add-on afterwards for in-house partners to build either a Single-page site or a full website. It typically includes ebsite strategy, mockups, then design and build. Six custom pages plus legal pages, 404, link in bio, coming soon page with email capture, and three key pages with code customizations for a fully unique experience. Basic SEO and mobile optimization, social and email integration, the site styles guide, two rounds of refinement within set feedback windows, and two weeks of post-handover tech support.
Inquire for a bespoke proposal here.
Platforms available: Squarespace and Showit. Based on project fit.
I've worked with:
Beauty and hospitality brands
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Interior designers
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Real state agents
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Marketers & Creatives
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Wedding Vendors
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Retail & Product-based brands
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Beauty and hospitality brands • Interior designers • Real state agents • Marketers & Creatives • Wedding Vendors • Retail & Product-based brands •
“Working with Karin has been a delight. She’s very organized, has incredible patience, and her style, her taste, and the way she brings ideas to life are all excellent. I’m very happy with the results of this project with her.”
Arely castro · ACASTROMACIAS
“Karin, I couldn’t have chosen a better artist than you!! You’ve shown me that you can create literally ANY identity: colorful, minimalist, serious, fun. You’re able to shine with any type of client.”
Michelle · Peculiar
“I adored working with you, Karin. The process felt thoughtful, collaborative, and grounded from start to finish. I especially appreciated your patience, your ability to listen deeply, and how you translated abstract feelings into design with ease. The only “challenging” part was narrowing down beautiful options — a good problem to have — because everything you presented felt so strong.”
Alex · De Lara Studio
Hola, I’m Karin. The Strategist, Creative Director & Designer behind Rêverie Studio.
meet your creative partner
For over six years, I've worked with established creatives, service-based and product-based founders across industries, turning clarity into identity and vision into strategy. My work lives where creative direction, storytelling, and design meet. I don't design from a niche or a signature style, because the brand should come from your story and what your clients actually need.
What I care about most is the part founders can't articulate yet. The meaning, the intent, the thing they keep circling in conversation. That's what becomes a brand world you and your people can step into. Brands that endure aren't rushed, they're crafted.
Where it goes next
When you're ready for the website & brand implementation, Web Expansion builds it from this exact foundation. Same thinking, same system, no starting over, on Squarespace, Showit, or Shopify.
There's no timeline or rush on it. Some founders move straight into the signature studio partnership instead, either via The Residency for service providers or The Shopify Residency for product-based businesses ready to sell their products online in Shopify.
Joining any of these partnerships from the start will give your brand a complete, bespoke, and immersive brand world from the start, and budget-wise is more convenient. Nonetheless, some founders come back a year later, and the foundation that we have built inside The Brand Core holds either way.
The Brand Core is for founders who are scaling, rebuilding, or starting a new chapter in their business.
it’s for you if…
→ You have a business running and a brand that was never properly built
→ You've outgrown a DIY brand or a generic template, and you want depth, intention, and a real pace
→ You understand what design does for a business, so you're not looking to be convinced
→ You want a creative partner to work in tandem with, not a vendor to brief
→ You want the foundation done right before anything else gets built
→ You’re seeking a bespoke and immersive experience for your own customers
Applications open — limited spots available
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Applications open — limited spots available •
Still have questions?
Here are some of the most Frequent Questions founders have about The Brand Core
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Established means having active paying clients, clarity on what you do, and evidence that it works. It isn't a revenue number or a number of years. If your work has outpaced your brand, you're exactly who this is for.
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Not knowing is the entry point. That's what the strategy phase is for. And you already know more than you think, because you know what you don't want. That's enough material to work with. Most founders reach out when the brand has been a problem for a while. The clearest signal is hesitating before you send someone the link, or sending a static PDF you keep updating because there's no site to send them to. If that's happening, the brand is already costing you something.
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Brands get outgrown for one of two reasons: they were built on a trend, or they were built as a fixed set of files with no room to extend. Yours gets built from your story and your audience, which doesn't expire the way a trend does. And it gets built as a system, with identity variations, a documented type scale, a palette with real hierarchy, and rules for applying all of it. New services, new products, new directions all have somewhere to go. The business will keep changing, and the brand is built to change with it. Nevertheless, I also offer in-house support for past clients, so whenever you need to add, refresh, or update things, I’m here for you. Our creative partnership is ever evolving.
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Very involved. Your feedback and review are among the most important parts of my process. I will always share walkthrough videos to share my creative decisions with you. You’ll be able to book certain revision calls if it’s easier with you to review the presentations and deliverables together. My process is completely streamlined, and there are phases, timelines, and deadlines for both of us. You can review the journey overview for an in-depth process, timelines, and requirements here.
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Before we kick off the project, you’ll start by completing your client homework, such as answering the intake Discovery Questionnaire. It’s a deep-dive process where you not only share with me all your business details, story, vision, and audience, but also do an exercise for yourself to set your intentions, get to know the deeper reason you’re doing this, and set goals for this new chapter.
I always require to have your copywriting (I love to work with copywriters if you have one, I can share with you my list of the ones I love to work with), details for Brand Applications, for example, packaging dielines, stationery specifications, details, and information.
If brand/product photography or the imagery isn't ready, we use placeholders or stock photos. Curated and sourced royalty-free imagery with art direction is available as an add-on and can be handled during your Studio Day Pass if time allows.
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Yes, I do. I have many options, and it depends on whether you book a partnership during the “Sessions” which is my active booking window where I offer exclusive pricing and incentives for waitlist members you can join here, or you can apply to work during public registration. But even though I always offer Pay in Full with 10% OFF, 50/50, or a 30% deposit and 2-3 equal installments. As well as a 4-6 payment plan with monthly auto-pay, and full copyright usage will be handled once full payment is completed.
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You’ll get one full concept developed, but this is why strategy and direction come first. By the time you see anything visual, we've already agreed on where it's going and why, so the design is a conclusion we reached in tandem rather than a surprise. You'll see one to two creative direction concepts, and refinement rounds are built into every phase.
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I got you. I work with many of the partners after a big project. And even though my core experiences are built to evolve and grow alongside your business, there are founders who need help within a couple of months or years. It depends on what you need and how complex the tasks or support are, but that’s what my In-House Partnerships are for. It can be a one-off project for a marketing campaign or a quick content refresh, or it can be something you need on a monthly or quarterly basis.
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Absolutely. My partnerships include in-depth guidance for all things self-management. Your brand guidelines document will serve you or any person who wants to work with your brand. From messaging to audience, to personality, and the visual identity rules you need to apply and implement, every touchpoint will be designed and built with the same look, intention, and cohesiveness. You’ll also receive an extensive Brand Suite folder where all files are organized by color, element type, and visual resource, so you can always find what you need in any format you need.
Also, you can always come back to the studio through my ongoing creative support inside my In-House Partnerships, for just a day or on a monthly or quarterly basis.
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Before anything gets crafted (your colors, logos, fonts, anything as part of the visual system), we go deep on the business goals, the market, and the people you're building for. Their desires and how your brand will approach them and invite them to take action.
This is the strategy, positioning, audience, and the story underneath it all—how we create a brand with room to grow into and the reason the rest holds up. And so you always know how you speak, who you do it for, how you stand out, and how you keep consistency, building brand equity, recognition, and memorability.
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No. The studio works globally and always has. Sessions happen on video meetings, everything lives in one Client Portal that is super friendly and includes instructions everywhere, your files will be hosted in Google Drive and feedback happens asynchronously between sessions. And I have multiples time slots during the week to schedule the meetings depending in both of our time zone.
