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[ Signature Brand & Web Experience ]
The Art of Crafting Your Brand Universe
You've found clarity in your craft, poured your soul into your work, and built a brand with meaning. It’s time to translate that into visual artistry and resonance. A brand's living universe that moves people and reflects who you’ve become.
Join the Spring Session ‘26
The Dreamcraft is Rêverie’s signature Brand & Web experience — an immersive and collaborative creative journey for the visionary founder ready to evolve.
Through strategy, identity, creative direction, and your digital home [aka your website], we’ll craft your Brand Universe —a layered, intentional presence that spans every visual, verbal, and strategic touchpoint, built to endure and evolve with you.
One that not only reflects your essence, but feels like you, sounds like you, and moves your audience with clarity, beauty, and resonance.
Let me guess…
Your brand has grown—but your visuals haven’t caught up. You’ve pieced things together, refined here and there, maybe even hired designers who gave you pretty but not purpose.
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You’ve evolved, but your brand stayed behind. You’ve tried rebranding, tweaking colors, changing fonts, even updating your website—yet it still doesn’t feel like you.
02.
Your brand looks fine on the outside, but something about it feels… misaligned. You’ve spent hours refining, redoing, rewriting—only to realize you’re still hiding behind a version that no longer fits.
03.
Your brand feels fine—but not magnetic. You’re proud of what you do, but your visuals don’t carry the same energy.
04.
Your vision has expanded, but your identity hasn’t. You’ve shifted, refined, grown—and now it’s time for your brand to evolve with you.
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You’ve been waiting for the “right time”—when you’re less busy, more ready, or have it all figured out. But clarity doesn’t come from waiting—it comes from creating.
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The Dreamcraft is where that alignment finally happens—where strategy, artistry, and emotion meet to transform your identity from fragmented to unforgettable.
Your brand’s evolution starts this season
Here’s how The Dreamcraft changes everything:
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Where there was misalignment, there’s now clarity.
Through strategy and creative direction, we uncover the heart of your brand — so every touchpoint feels cohesive, consistent, and true to who you are now.
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Where there was hesitation, there’s now pride.
You’ll have a refined visual identity that reflects your evolution — the kind of brand you’re proud to show, share, and grow into.
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Where there was silence, there’s resonance.
Your presence begins to attract the right kind of clients — those who feel what you do before they even read a word.
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Where there was fatigue, there’s flow.
No more patchwork designs or endless tweaking. You’ll walk away with a brand ecosystem designed to work seamlessly — art, strategy, and emotion intertwined.
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Where there was disconnection, there’s harmony.
Your story, visuals, and digital home will speak the same language — one of clarity, intention, and artistry.
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Where there was longing, there’s legacy.
Your brand becomes a living work of art — one that grows with you, moves with you, and stands the test of time.
The Invitation
You don’t need another rebrand that looks good for a season. You need a Dreamcraft brand — one that endures, evolves, and moves with you.
You don’t need more templates, trends, or surface-level tweaks.
You need a brand built from your essence — refined through strategy, emotion, and art. You don’t need to keep guessing what feels “on brand.”
You need clarity that feels like coming home. Because The Dreamcraft isn’t just a project — it’s the moment your brand becomes a living, breathing work of art.
Why The Dreamcraft stands apart.
You’ve seen branding done many ways — quick, templated, transactional.
The Dreamcraft is none of those things.
It’s not design at a surface level — it’s design as an art form.
Here’s what makes it different:
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Every detail is built from your brand’s story, strategy, and essence — not from trends or templates. You won’t find repetition here, only resonance.
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Every phase has been perfected through years of crafting timeless, conversion-driven brands. There’s intention behind every layer — because beautiful design only matters when it works.
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This isn’t a handoff; it’s a partnership. You’ll be part of every stage — your insight, voice, and intuition guiding each creative decision.
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From strategy to web, you’ll leave with a cohesive brand ecosystem — identity, presence, and experience aligned under one clear vision.
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Every element — from type to texture, copy to composition — is crafted to evoke emotion and achieve results. Substance and beauty, working as one.
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I take on only a few Dreamcrafts per season to preserve the depth, intimacy, and artistry each brand deserves. No rush. No repetition. Only refinement.
Because your brand isn’t meant to fit into a framework. It’s meant to become one. And that’s what The Dreamcraft does best: it turns your story into a living, breathing visual legacy.
Apply now — limited spots available per Session
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Apply now — limited spots available per Session •
What’s inside the signature Brand & Web Studio Experience
A full-circle journey through strategy, design, and transformation.
Inside this experience, we craft a layered, intentional presence that touches every visual, verbal, and strategic element of your brand — all designed to grow with you. Every Dreamcraft unfolds in carefully guided chapters — from discovery to debut, each step designed for clarity, creativity, and confidence.
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Your journey begins with a thoughtful foundation:
⚬ Private Client Portal for resources & communication
⚬ Copywriting Guide to support your brand messaging
⚬ In-depth Discovery Questionnaire to uncover your essence
⚬ 60-minute Kickoff & Strategy Session to align your direction -
Building from story and strategy, we uncover what sets your brand apart.
⚬ Brand Audit & Research (optional, based on project fit)
⚬ Brand Strategy — audience, positioning, values, messaging
⚬ Creative Direction — emotional landscape, moodboards, brand narrative -
The visual language of your brand — refined, intentional, enduring.
⚬ Primary + Secondary Logos (brand mark, emblem, or monogram)
⚬ Alternate Logo + Submarks (optional, based on project fit)
⚬ Typography System & Hierarchy
⚬ Color Palette & Usage Guidelines
⚬ x1–2 Illustrations, x5 Custom Icons, x4 Patterns / Textures (optional)
⚬ Brand Assets + Brand Guidelines Document
— The Inclusions:
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Designed to bring your new identity to life through every touchpoint.
x3 Complimentary Collateral Designs (based on project fit) — choose from:⚬ Social media templates / graphics
⚬ Stationery or print design
⚬ Gifting or merch design
⚬ Marketing guides or PDFs
⚬ Pricing guide or web sales page extension -
Your digital home — custom-built for beauty, clarity, and effortless flow.
⚬ Website Strategy — architecture, navigation, sitemap, inspiration
⚬ Web Mockups — copy layout, image curation, user flow
⚬ Website Design & Development — 5 custom pages + Legal Pages & 404
⚬ x3 Key Page Code Customizations for a fully unique experience
⚬ Basic SEO & Mobile Optimization
⚬ Social Media & Email Integration
⚬ 30 Days Post-Handover Tech SupportIncludes if needed: Coming Soon Page with email list integration + Instagram Links Page
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Your transformation doesn’t end at handover — it begins there.
⚬ Brand Launch Kit — checklist, social graphics, mockups, and reel support
⚬ Offboarding Experience — wrap-up call, tutorials, final files, and feedback
— The Investment:
$7,500 USD
· 30% down payment is due to book your spot
+ 3 installments split equally throughout the project timeline
* View the full investment breakdown here
— The Timeline:
12-week journey
+ After the public applications close, the onboarding begins
* View detailed process here
Transformation, in their own words
"Everything went well and we made quite a good team. The outcome speaks for itself, showing exactly that. I wasn’t feeling connected with my brand anymore, my type of clients was changing and now I feel identified with the brand we created together. She gave my brand the value I was looking for”
— Antonio ojeda photography
“Working with Karin has been such a great experience. She truly took the time to understand my vision, and throughout the process, she was incredibly open to feedback and adjustments. The final result feels so much more like me — artistic, elevated, and beautifully functional.”
— Stephanie, primrose floral co.
Limited availability per session
Only a few Dreamcrafts are crafted per season to preserve the level of depth and collaboration.
Your brand’s evolution starts this season
In four steps, this is how The Dreamcraft works
Apply for the Current Session — share your story, goals, and creative vision.
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Discovery & Strategy — we build your foundation through deep research and direction.
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Launch & Celebrate — we debut your brand to the world and ensure you feel fully supported every step of the way.
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Design & Development — where your universe comes to life through intentional craft.
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Hi, I’m Karin. The mind and heart behind The Dreamcraft
The creative director and designer behind.
For over six years, I’ve helped visionary founders turn clarity into identity and artistry into strategy — crafting brands that move, endure, and evolve.
My work lives at the intersection of creative direction, storytelling, and refined design — where every project becomes a quiet collaboration between your essence and my craft.
Because I don’t just design brands — I translate emotion into form, meaning into motion, and vision into a living work of art.
“Now I feel so connected to my brand — creating no longer feels heavy or confusing” I felt like my brand wasn’t showing my personality or the values I wanted to represent. Now I feel so connected to my brand — creating no longer feels heavy or confusing when what you say and do reflects who you are. Every update felt like a reflection of my growth — I didn’t realize how much I needed this transformation until I saw it come to life. I’m so lucky to have found you. Liz · Sigo Mkt
“Karin was so patient and thoughtful, turning something that felt complex into something digestible and beautiful.” I didn’t have a brand, just an idea and my experience. The process gave shape to everything I imagined — it brought visibility, structure, and confidence. Karin was so patient and thoughtful, turning something that felt complex into something digestible and beautiful. The final result is exactly what I pictured: elegant, clear, and completely me. My clients now understand and connect with my work in a way they never did before.” Adhi · AG Closing Agency
“She did a wonderful job bringing my brand and website to life in a way that truly represents who I am and what I do.” Working with Karin has been such a great experience. She really took the time to understand my vision, and throughout the process, she was incredibly open to feedback and willing to make adjustments as things evolved. She’s such a talented creative—her eye for design, attention to detail, and ability to translate abstract ideas into something beautiful and functional is seriously impressive. Stephanie · Primrose Floral Co.
Apply now — limited spots available
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Apply now — limited spots available •
This is where your story becomes art.
Because The Dreamcraft isn’t just a service, it’s the bridge between who you are and how the world experiences you. And that’s a transformation worth not waiting for.
With my [best selling] signature studio experience, you will…
Build a brand that finally feels like home.
Where every visual, word, and detail mirrors your essence — aligned with who you are and what you’re becoming.
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Transform your presence into a timeless narrative.
No more surface-level design. You’ll walk away with a universe — a brand that moves, endures, and tells your story with poise and emotion.
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Be seen, felt, and remembered.
Your brand will attract your dream clients with effortless magnetism — because meaning always stands out in a world of noise.
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Step into a new era of clarity and confidence.
Show up as the founder you’ve already become — with a brand that speaks your truth before you ever say a word.
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The process
A creative journey designed to bring ease, not pressure.
The Dreamcraft isn’t a whirlwind of deadlines — it’s a curated rhythm.
Every phase is intentionally structured to give you clarity, support, and direction, while I handle the heavy creative lifting behind the scenes.
Your time is protected. Your vision, elevated.
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The Entrance
Onboarding & Foundation
A 2-week runway prep work, pre-start date
A smooth beginning for a seamless transformation.
You’ll receive your Client Portal, Discovery Questionnaire, and Kickoff Strategy Call as we begin mapping your brand’s essence.
Think of it as a three-week runway — preparing the foundation before we take flight.
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The Root
Strategy & Creative Direction
2 weeks (2 day feedback window included)
Where clarity begins.
We’ll dive into your audience, message, and positioning, then shape the emotional landscape of your brand.
You’ll see your Brand Strategy Framework and Creative Direction Board come to life — aligning your vision with depth and direction.
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The Shape
Brand Identity Design
2 weeks (2 day feedback window included)
Where story becomes form.
Your visuals begin to unfold — logo suite, typography, color, and signature brand elements.
Every piece is designed with refinement and intention, crafted to speak before you do.
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The Digital Home
Website Design & Development
3 weeks (4 day feedback window included)
Where your brand takes up space in the world.
Together we design your digital home — strategic, magnetic, and effortlessly functional.
A custom-built website that works while you rest, guiding dream clients to your door.
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The Artistry
Styling, Collateral Design & Assets
1 week (2 day feedback window included)
We extend your universe through every touchpoint — social templates, stationery, launch materials, and more.
This is where your brand becomes tangible and cohesive, ready to be seen and shared.
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The Universe
Final Delivery & Guidelines
1 week (2 day feedback window included)
All assets, organized and delivered.
You’ll receive your Brand Guidelines, final files, and resources — ensuring your brand remains consistent and timeless long after launch.
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The Debut
Launch & Celebration
1 week (2 day feedback window included)
It’s time to reveal your new brand to the world.
You’ll receive your Launch Kit — with social graphics, mockups, and reel prompts — so you can unveil your brand with clarity and confidence.
And I’ll be right beside you, guiding your debut and celebrating what we’ve created together.
The Investment full breakdown
split throughout the 12-week experience
$7,500 USD
30% deposit
To weeks before the current Session onboarding window starts.
You can always lock the spot with this deposit and start in the next one.
$2,250
Second Installment
This one’s due date will take place when the Session starts, every project has a specific start date.
$1,750
Third Installment
Then four weeks after your project started (fifth week)
$1,750
Fourth Installment
Remaining balance two weeks prior finishing your project (tenth week)
$1,750
Limited availability per session
This is your season of becoming.
Your brand will evolve through seven intentional stages — each one designed to free your time, elevate your presence, and turn your vision into art.
Frequently Asked Questions
Everything you’re wondering — answered with intention.
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The Dreamcraft unfolds over 12 weeks, depending on scope and pace. Every project follows a structured rhythm, from strategy to design to development, allowing space for refinement without overwhelm.
Each phase is intentionally paced so you can breathe while I bring your brand to life. See the detailed process here.
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Everything your brand needs to evolve — from strategy and identity design to your digital home and launch support.
You’ll receive a complete brand universe: refined visuals, cohesive messaging, and a custom-built website that works for you and even a Brand Launch Kit! See the details here.
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The Dreamcraft is a complete transformational journey. It’s built for founders ready to elevate their entire presence, from story to visuals to digital expression [aka your whole branding and website].
If you already have “only a logo”, we can review it or any other assets during a discovery call to see if they align or if a new direction is needed.
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You’ll only need to be actively involved during key milestones and deliverables, which are the strategy kickoff, creative direction feedback, and brand/website review.
Most of the heavy lifting happens behind the scenes. Think of this as a high-touch collaboration where you stay informed and inspired, not overwhelmed but it’s also that, a collaborative journey where I share with you my ideas, designs, etc. and I need you to be one hundred percent sure and aware of what the results are.
My process is highly collaborative and designed to feel like we’re building your brand together — not apart. Throughout each phase, you’ll have the opportunity to book revision calls to review concepts, ask questions, and refine the details in real time. This high-touch approach ensures that every creative decision feels intentional and true to your vision.
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All Dreamcraft websites are designed on Squarespace or Showit (or Shopify when it’s an eCommerce/product based business), depending on your needs. Both are easy to manage post-launch and come fully optimized for mobile, SEO, and email/social integration.
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The Dreamcraft is designed as an all-encompassing experience — your Branding + your Webiste, Strategy + Art Direction.
However, if you’re not quite there yet, ‘The Brand Core’ is the perfect place to begin. It focuses on your brand’s essence, strategy, and visual identity, building the foundation for your future digital home. And when you’re ready to expand, you can upgrade to ‘The Dreamcraft’ within six months, applying your full Brand Core investment toward the experience.
Now, regarding websites only, because of the depth, customization, and strategic integration that go into every website, I only design them for brands I’ve personally crafted. This ensures every detail — from tone, visuals, colors, typography, etc. — flows seamlessly and speaks with one unified voice.
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A 30% deposit secures your spot, with the remaining balance divided into three equal payments throughout the project. Payment plans are flexible and structured to align with the project timeline. See the full investment breakdown here.
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Dreamcraft projects are booked by season — with only a limited number of openings per session to ensure full creative attention. The next onboarding window begins in mid-November, with early access reserved for waitlisted founders.
However, if this season's timeline doesn’t quite work with your schedule, you can lock your spot in advance with the 30% down payment and officially start in the next season.
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You’ll have 30 days of post-launch support, plus the option to book an ‘Artistry on Demand’ (a three-month subscription) or a Studio Day Pass (a one VIP day design sprint) for future updates, campaigns, or creative add-ons. Your brand’s growth doesn’t end at launch — it evolves with you, and we build it that way from the very start.
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Because this isn’t about trends or templates — it’s about timeless transformation with your story, values and goals profoundly infused on it.
The Dreamcraft weaves strategy, emotion, and design into one seamless narrative. Every detail is handcrafted, every decision rooted in your story, so it’s not just another design service but your legacy in motion.
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Absolutely! You can book a ‘Spark Session’ — a standalone clarity and strategic workshop experience designed to help you gain direction, uncover your brand’s next chapter, and experience what it’s like to work together as creative partners.
It’s a space for clarity before commitment. A glimpse into the strategy, depth, and emotional grounding behind ‘The Dreamcraft’.
And if you decide to move forward afterward, your ‘Spark Session’ investment will be applied toward ‘The Dreamcraft’. Most founders begin here because it’s the perfect first step to build confidence and direction before investing in a full transformation.
Your brand is already becoming — The Dreamcraft is simply where it is shaped.
Time will move either way — but your story doesn’t have to wait.
The truth is, there will never be a perfect moment — only this one.
The Dreamcraft isn’t about adding more to your plate; it’s about clearing space for what truly matters.
It’s where your brand stops whispering and starts resonating — where every detail finally feels like you.
An investment in alignment, not urgency, and an invitation to become who you already are.