SIGO MKT was born out of Liz’s passion for helping creative women build authentic businesses through perseverance. Her philosophy of “keeping going” is reflected in the brand, inspiring others not to give up and to unlock the potential of every female entrepreneur. Her vision is to make Sigo MKT a trusted brand, offering strategy and creativity so that female entrepreneurs can find their voice, build a strong brand image, and connect authentically with their audience.

She offers a personalized approach that combines strategy and creativity to help female entrepreneurs move forward at every stage of their business—from content creation to managing their social media presence—always with support and clarity.

The main idea behind the rebrand was to create a wordmark with a lot of movement and flow to evoke the core meaning behind the name and the concept, “to continue,” representing the process of growing, evolving, persevering, pursuing dreams, and so on. Additionally, all the oval endings represent pearls and their profound significance, which is very rooted in Liz’s ethos.

The emblem—which serves as a secondary logo or brand isotype—is a symbol crafted from the S shape, resulting in her lucky number: 33. Additionally, the shape resembles a four-leaf clover. The imperfect dot in the center symbolizes a pearl growing inside an imperfect shell, evolving layer by layer, step by step.