ACASTROMACIAS

An architectural & landscape studio, inspired by nature; moved by modern living. Creating a route towards a contemporary and timeless lifestyle through naturalist designs infused into the surrounding landscape. A brand that is elegant, minimalist, neutral, contemporary, but timeless, refined but creative, and friendly.

For the logo suite concept, I chose a combination of sans-serif and serif typefaces to create a contrast between elegance and modernity, as well as to represent the blend of architecture and sophistication (serif) with nature and the idea of being surrounded by it (sans-serif). I also modified the letters A and M by incorporating elements used in the brand’s applications, representing the waves and curves found in the topographic maps that inspired her.

The icon is a plant inspired by the brand's meaning and Arely’s ethos, representing nature from a more aesthetic and modern perspective—one that is botanical rather than floral. The three dots represent designing, planning, and building—the foundation of the brand. It’s also crafted to symbolize the roots or the continuous growth we foster in a home or space where we create a habitat.