THE STUDIO'S BRAND DISCOVERY, SELF-LED

Get my free self-led Workshop–the exact process every 1:1 client starts with, built for you to run on your own.

Before anything gets designed, every project at Rêverie begins with discovery. Positioning, audience, what the brand actually stands for, and where the gaps are between the business you run and the brand representing it.

This is that process, translated into a self-led workshop. Work through it at your own pace, and you'll come out with a clear read on where your brand stands, which parts have fallen behind, and what needs attention first. Built for founders who've outgrown the brand they started with.

you'll also get The Studio Issue, every other tuesday

What’s inside

This is the list I wish existed when I was figuring out how to run this business — not just make beautiful things, but do it efficiently and with a lot less Googling.

  • Apps that quietly make your whole operation smoother

  • Books worth the dog-ears and margin notes

  • Podcasts for the commute, the late nights, the creative ruts

  • Resources for growing and evolving your creative business

  • Where to find free public domain art (this one's the real gem — a curated guide to sourcing beautiful, legally free vintage imagery for your designs)

A young woman with long blonde hair sitting at a wooden table with a laptop, smiling gently, wearing a white shirt, blue jeans, and black loafers, in a minimalistic room.

‍ ‍Hola, I'm Karin. The Strategist, Creative Director & Designer behind Rêverie Studio.

I’ve partnered with established founders across many industries globally–from creatives, service providers, and product-based brands, shift from a generic, surface-level brand disconnected from their work to a distinctive, story-led one.

My craft is rooted in thoughtful groundwork and founder-led storytelling alongside artistry and intention–I’m not confined by a certain style or category, instead I embrace the endless possibilities. I firmly believe the brands that endure aren't rushed, they're crafted.

meet your creative partner

[More about the studio]